Blog

Jun
22

The Limits of Your Knowledge (3 Minute Read)

I don’ know everything. That might sound like an obvious statement, and I would hope that every other person would be willing to admit as much, too. But even after acknowledging the limits of your knowledge, what are you doing about it? Because I don’t know everything, I make it a priority to keep on […]

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Jun
13

Using Games to Create a Better Customer Experience (3 minute read)

A growing trend that I’ve been writing about recently is “Gamification,” defined by Wikipedia as “the use of game-thinking and game mechanics in non-game contexts in order toengage users.” Companies are using games to enhance the customer experience and engage with their customers, as well as their employees. Engage Customers with In-Store Games with a […]

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Jun
05

Best of Mentoring: Social Media Platforms with Jen Osbon (Video)

Jennifer Osbon’s mentoring series goes in depth with digital marketing, especially social media marketing. How does it work, what should you do, what should you not do? She and Fran talked about the growth and development of connective technologies, how to get started with social media, and building a social media strategy. In this session, […]

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Apr
12

8 Ways to Avoid Common HR Mistakes

Carefully vet your new hires. Always take the time to review employment history, contact references and interview all new hires. Avoid hiring someone as a favor or simply because they are a friend or family member. Make sure they are qualified for the position and are a good fit for your business. It is also […]

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Apr
03

3 Minute Read: Myth, Money is the only effective way to motivate employees to improve performance.

Raises and bonuses certainly are ways businesses can motivate employees to work harder and better. But, cash isn’t the only way to encourage workers to improve their performance. Some studies have shown it is not even the best way. Helping employees feel satisfied can create a more fulfilled and productive workforce, while also saving money. […]

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Feb
22

Welcome to a Local to National guide to the best deals & popular events…..all on your Smartphone!

Advertise! Advertise! Advertise! For many small businesses, advertising can be an expensive proposition. For the consumer, advertising can be a boom in savings! The’re many ways for the consumer to save money at popular locations such as restaurants, salons, retail stores and many more. One of the most popular ways consumers save is by using […]

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Feb
20

You’re a 1099-Now What? 4 Minute Read

You have decided to leave your employer and make a go at a consulting business on your own. Perhaps you were a stay at home mom and now the kids are in school and you opened up a small interior design business from your home. Or, you are the recent graduate of an arts and […]

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Dec
01

Sell the Customer Experience, Not the Mechanics Behind It

The connection between customer service and marketing is undeniable. If you deliver good customer service, let people know as part of your marketing efforts. And you can expect an effortless marketing boost as well, as happy customers talk to their friends about their experience. Smart companies know the value of promising “and delivering ” great […]

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