Grow Your Business

Oct
24

YOUR BUSINESS CONNECTED….YOUR BUSINESS ENGAGED

How does your Small Business reach out to New Customers? Social Media has been a great tool to engage new and current customers. Advertising with coupon formats has been popular. Many paper coupon formats are going the way of the Dodo (extinct) Groupon has become popular as well. The format allows small businesses to pay […]

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Oct
03

Start Talking About Failure….2 Minute Read

The taboo against uttering the F-word-failure-grows stronger the closer you get to the top. In the mailroom, or in mid-management, you can bet they talk about problems in the business all the time. But as you rise to the C-suites, you find executives who think they have to hide behind the pretense that they are […]

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Aug
23

Pro & Cons of a Small Business Standard Tax Deduction (3 Minute Read)

Under the current political process there’s a mention of expanding the Standard Tax Deduction for all Small Business operations. The standard tax deduction is available to all individual and small business taxpayers. Tax deductions for businesses reduce income tax liabilities. Those who operate sole proprietorship or Sub-chapter S corporations (where all net income is allocated […]

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Jun
23

Am I My Brothers Keeper? A Biz2Biz Perspective. (3 Minute Read)

As a Small Business Owner/Entrepreneur….What am I Doing to Help Others Succeed? There are many reasons why we started our own business. Independence, being your own boss, a great product or service. One thing we strive to do is, offer our community our best! What about your business neighbor? We do look for our own […]

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Jun
22

The Limits of Your Knowledge (3 Minute Read)

I don’ know everything. That might sound like an obvious statement, and I would hope that every other person would be willing to admit as much, too. But even after acknowledging the limits of your knowledge, what are you doing about it? Because I don’t know everything, I make it a priority to keep on […]

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Jun
13

Using Games to Create a Better Customer Experience (3 minute read)

A growing trend that I’ve been writing about recently is “Gamification,” defined by Wikipedia as “the use of game-thinking and game mechanics in non-game contexts in order toengage users.” Companies are using games to enhance the customer experience and engage with their customers, as well as their employees. Engage Customers with In-Store Games with a […]

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Jun
05

Best of Mentoring: Social Media Platforms with Jen Osbon (Video)

Jennifer Osbon’s mentoring series goes in depth with digital marketing, especially social media marketing. How does it work, what should you do, what should you not do? She and Fran talked about the growth and development of connective technologies, how to get started with social media, and building a social media strategy. In this session, […]

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Apr
12

8 Ways to Avoid Common HR Mistakes

Carefully vet your new hires. Always take the time to review employment history, contact references and interview all new hires. Avoid hiring someone as a favor or simply because they are a friend or family member. Make sure they are qualified for the position and are a good fit for your business. It is also […]

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Email: contact@capitolbusinessconnection.com
Telephone: (916)752-1633 / (510)862-6803

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